Lightning Labels is celebrating its 20th year providing high-quality custom labels to companies across industries. Rather than resting on its laurels, the company has added new options to its suite of offerings: hot stamp labels and embossed labels.

These label types are especially well-suited to companies that want to create a premium look and feel for their products. Items bearing these custom labels are appealing to the eye and irresistible to the touch, the company says, which can help shoppers decide to make a purchase.

Hot foil stamping is a way to give a metallic shine to product labels. Hot stamp labels are available in a variety of metal tints, from gold to silver to bronze and beyond. The shining effect helps specific elements of label imagery stand out to catch shoppers’ eyes. Lightning Labels customers can combine hot foil stamping with the label material and finishing treatment of their choice to create a true premium look and feel.

Hot stamp stickers are also available, and the process can be combined with embossing to create packaging that elevates brands on the shelf.

Embossed labels are designed to stand out — literally. Raised design features on embossed labels act as an extra point of emphasis, adding depth to text or imagery. Customers seeing these textured labels on store shelves will want to pick them up and touch them, helping them connect with the products.

Embossed stickers are also available. Adding a textured sticker on top of an item’s packaging is a perfect way to celebrate a product winning an award, the company states. In these cases, the embossed sticker serves as a seal of approval. Embossing may prove especially effective when combined hot foil stamping.

Lightning Labels has now spent two decades as numerous companies’ go-to provider for custom label printing. Adding new services shows that the company is not slowing down.

“We’ve always looked for ways to give our customers the best possible experience,” says Gary Paulin, Lightning Labels VP of sales and client services. “Increasing our suite of offerings is another sign of our commitment to continuous improvement.”

Using all-digital label printing processes, Lightning Labels offers a combination of fast turnaround times, flexible order sizes and wide options of label materials.